Start outlining your 60 Second Introduction, using bullet points as you answer the following questions:
- Who am I & what Company do I represent?
- What are my Products and/or Services?
- What problem/challenge/gap/opportunity do my products or services address?
- What makes me stand out from my competition?
- What action should my target take as a result of hearing my pitch?
- What would be a good Memory Hook for me?
Don’t focus on yourself as you jot down answers to the questions. Self-focus may elicit a “So what? Who cares?” reaction from your targets/listeners.
Focus instead on the benefits you bring to your potential clients & customers. Concentrate on “what’s in it for them”!
Want our “One Minute Matters: The 60 Second Introduction Worksheet” for use in drafting and delivering your introduction? Join our Speaker’s Earned Edge email list, and you’ll be able to download the worksheet and use it as a helpful “go-by”.
Mary Carol Holbert, Director / Trainer
