In order to convince anyone to purchase your products or services, you need to know exactly what those products and services are.
What is your unique sales proposition? What sets your company, products, or services apart from the competition?
You also have to identify your target customers or clients. Who are your ideal customers or clients? Where do they frequent? What can you offer them?
Define clearly and precisely what you are offering, what problems you are solving, what gaps you are filling, & what benefits you bring to a prospective customer or client.
(If you’re seeking a job, what unique experience, talents, skills, or abilities do you bring to a prospective employer?)
Mary Carol Holbert, Director / Trainer
